Americanbrandz.com is the Internet's premier gift & Health retailer. We are always looking for talented individuals to join our team and grow with us in a fun and fast-paced environment. We are located in Rochester, NY.
To apply, please email your resume to jobs@ameribrandz.com.
SEARCH ENGINE OPTIMIZATION SPECIALIST
The marketing professional we seek is a proactive highly analytical SEO/SEM specialist who will create, implement, track, analyze and optimize paid search engine marketing campaigns on behalf of our customers across multiple search engines.
SPECIFIC RESPONSIBILITIES:
* Responsible for paid search program success through successful bidding strategies and effective key word management on pay-per-click search engines; manages positioning to meet ROI targets.
* Provides detailed analysis of key metrics and program tracking techniques in order to identify, recommend and implement program changes to increase overall search performance efficiency
* Continually monitors tests, analyzes and retests keyword effectiveness, leading to increased click/impression ratios and works in concert with the SEO Manager and customer stakeholders to optimize performance within the constraints of the customer's media budget.
* Acts as the subject matter expert on SEO/SEM to provide optimization advice on web products developed internally.
QUALIFICATIONS:
- Position requires 5+ years in an e-commerce environment having a minimum of 2+ years of SEO/SEM responsibilities
- Experience in managing and tracking significant budgets on top-tier search engines (Google, MSN, Yahoo, AOL)
- Experience with paid search bid optimization tools
- Highly knowledgeable about natural search tactics and how web metrics are tracked
- Be a strong strategist/tactician. Have current knowledge of latest search engine industry trends (Specifically need knowledge of the Google, Yahoo, AOL, MSN, and Ask Jeeves engines)
- Quantitative skills including the ability to monitor budgets, understand return on investment and select relative data for analyzing future actions
- Strong execution and implementation skills
NO PHONE CALS, PLEASE.
Marketing Assistant (5 Openings):
Join the #1 Internet Marketing Company in an exceptional Marketing team.
Benefits: Company paid vacation, holidays and medical after 8 months.
Pay: DOE
The Marketing Assistant serves as the liaison for clients and internal groups within We Build Pages including Sales, Accounting, and Web Design. Your responsibility will be to identify, negotiate and manage relationships with partners and website owners.
The Marketing Assistant will identify, prioritize and pursue new and existing advertising space opportunities on third party websites. Training will be provided on how to evaluate a website. Person needs to have strong analytical ability and ability to negotiate deals.
The Marketing Assistant will be expected to generate his or her own ideas and initiatives that capitalize on existing and prospective partner strengths to drive substantive value to our clients. We Build Pages at the forefront of this industry. We need creative and intelligent people with strong work ethics to continue our growth.
A successful Marketing Assistant has the opportunity to enjoy a very visible position within We Build Pages and interact closely with industry leaders in the Internet Marketing industry.
Essential Responsibilities
- Managing day-to-day relationships with strategic partners and website owners.
- Develop an internet marketing strategy for long-term business strategies for our clients.
- Negotiating and closing advertising opportunities.
- Ability to analyze and track performance of marketing efforts.
- Championing We Build Pages vision for Internet Marketing.
- Developing strong relationships with the We Build Pages sales team, design team, and leadership team, for effective roll out of the internet marketing strategies for new clients.
Qualifications
- Ability to work in a dynamic, entrepreneurial organization, in both a team and independent environment.
- Willingness to challenge the status quo to drive significant increases in marketing efforts for We Build Pages clients.
- Proven ability to negotiate and close marketing deals a plus.
- Familiarity with internet marketing a plus.
- Familiarity with business development in marketing and/or technology industry a plus.
- Knowledge of HTML is a plus.
NO PHONE CALLS, PLEASE.
Marketing Manager
The Internet Marketing Manager manages the daily production and marketing support operations of the web site with the primary goals of increasing traffic, revenue and customer satisfaction.
The Manager will serve as the primary point of contact for management and coordinates with internal departments and any other approved vendors who serve as a resource for Web fulfillment/production.
Manage the daily production and support operations for Web production/fulfillment group focused on creating Web pages including both graphical design and content arrangement utilizing "in-house" or vendor developed templates and programs.(Requires creative and copywriting skills).
Provide direction and support to Marketing Offer Managers on product or market deployments, promotional content, ordering and other Internet issues.
Ensure all Online programs are on strategy and on-brand from planning phases through execution and are integrated with offline program components, as appropriate.
Stays current on Internet technology, Web design and software trends to ensure utilization of up-to-date technologies, HTML coding and design principals.
Contribute to the design and implementation of new metrics efforts to fully gauge impact and results of the Web site & portal.
Reports to Sr. Manager - Online Marketing
Requirements:
Candidates should have a minimum 3-5 years experience in B2B/B2C Web development and design, integrated marketing, advertising/ marketing communications or related fields on the agency or client-side.
Bachelors degree required.
Experience with telecommunications and/or B2B market is preferred.
Strong project management, analysis, and customer relationship skills with understanding of Online marketing and B2B principles and best practices
Experience working with and managing relationship with a vendor/agency providing Online Creative and Media services.
Able to raise issues when appropriate and make recommendations.
Demonstrated ability to distill a variety of information into clear and concise customer-facing messages to write and edit content for the Internet.
Advanced level in understanding information architecture, Web usability, Web design, Web analytics, and end-user behavior.
Advanced skills in Macromedia Studio suite of programs - particularly Dreamweaver and Contribute. Proficient with HTML, CSS, and JavaScript
NO PHONE CALLS, PLEASE.
Search Engine Optimization Manager
We are looking for someone who wants to be a part of rapidly growing company. You will be the key person overseeing a team of other SEO specialists that you will need to train. You will set the direction and strategy for overall search engine optimization plans as well as direct the day-to-day operations of the SEO specialists.
You will develop the team and processes to monitor, track and report on all organic traffic metrics, including tracking sources driving organic traffic, top keyword ranking by category, number of backlinks and number of pages indexed in each engine for the client and their competitors.
RESPONSIBILITIES
- Create training program and train future team of SEO specialists
- Create and implement SEO strategy, develop SEO forecasting models and continuously measure, reevaluate and fine-tune SEO program
- Identify & define SEO best practices, create specifications for page optimization improvements, identifying trends and primary improvements with search terms, tags, directories,etc.
- Audit all content published for search engine optimization compliance
- Identify and partner with outside search engines and implement strategies
- Analyze existing site designs and recommend changes that will increase SEO ranking
- Design pages that will consistently rank highly in Google, Yahoo and other search engine results
- Brainstorm best possible keywords and phrases
- Buy, submit, and manage keywords using Google, Overture, and Atlas one point
- Research & development of link exchange programs
- Pay per click campaign management
- Discover web marketing opportunities by researching and analyzing search engine dynamics
- Provide insights & expert analysis on what works & what doesn't
- Stay current
with competitive practices and pricing
- Communicate SEO objectives & performance to the company
NO PHONE CALLS, PLEASE.
Affiliate Marketing Coordinator
We are currently seeking an Affiliate Marketing Coordinator. The ideal candidate will take charge of our affiliate marketing program and contribute to the overall strategic direction of our online marketing presence. This key leader will be responsible for all day-to-day operations of our program and be our resident expert on all aspects of affiliate marketing.
RESPONSIBILITIES
- Communicate with our network of affiliates on all aspects of our program via phone, email,
and newsletter
- Develop a close relationship with affiliates to understand their business models
- Analyze current affiliate relationships and optimize for growth
- Audit affiliate transactions to ensure the accuracy of invoices
- Coordinate the creation of marketing materials and disseminate to affiliate network and monitor our network of affiliates to ensure compliance with terms and conditions.
- Must proactively identify and recruit new affiliates to expand the program and negotiate terms of agreements with affiliates, recommend new strategies and innovative ideas to grow the channel
- Report and analyze key metrics to identify trends
- Report and analyze promotion results to make recommendations for improvements and forecast affiliate sales, including order volume and cost.
- Maintain a thorough knowledge of industry best-practices and employ practices to maximize the program performance
Qualifications:
- B.S. or B.A. degree in a business related field
- 1-3 years of online marketing experience, Affiliate Marketing preferred
- Strong knowledge of internet protocols
- Basic knowledge of HTML, data feeds,
- Excellent verbal and written communication skills
- Ability to multi-task and prioritize projects effectively
- Strong interpersonal and organizational skills
- Motivated self-starter, with outstanding work ethic, who works well autonomously
- Experience with Commission Junction, Be Free, Value Click, Mediaplex, and/or Omniture a plus.
NO PHONE CALLS, PLEASE.
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