American Top Cosmetic Brands
CoverGirl is cosmetic brand of Noxzema Chemical Company and acquired by Proctor & Gamble. Famous model Jennifer O'Neill was the first spokeswoman, signed to endorse COverGirl's product in 1962. Her continuous thirty year endorsement had catapulted CoverGirl into the top-selling cosmetic line of America.
CoverGirl is the largest American cosmetic brand which conducts animal testing. In 2006, Procter & Gamble announced that more than 80% of its product does not engross animal testing.
Recent Activities
Recently, Proctor & Gamble has launched "Clean Makeup for Clean Water". It is a charitable program aimed to provide clean drinking water to the people in need. Diana Ramirez is the current Spokeswoman for CoverGirl clean makeup sensitive formula.
Competitor
CoverGirl's products are easily available at drug stores, convenience stores and supermarket of America. It is facing strong competition from Maybeline cosmetic because both biggest brands target similar target segment and sell their product at same rates.
Popular Endorsers
CoverGirl is the first biggest cosmetic company that signs a black model in 1992 to endorse its product line. There are many successful models such as Brandy, Moly Sims, Faith Hill, Tyra Banks, Queen Latifah, Rihanna, Keri Russell, Taylor Swift, Carrie Tivador, Diana Ramirez and Drew Barrymore has represented the CoverGirl's product.
Avon is a largest brand of America, dealing in Cosmetics, Perfume and toy. It has gigantic markets in more than 140 countries across with $ 9.9 billion turnover.
Avon is headed by Andrea Jung which is associated with Avon as CEO and chairman. The company was established in 1886 by David H. McConnell. Avon became the first biggest cosmetic company that announces a permanent end to animal testing in 1989. None of the Avon's product involves animal testing.
Sales approach
In 1992, Avon has launched "The Avon Leadership Program". This network marketing program provides an opportunity to earn and make a career to its representatives. Leader recruit, train and mentor the team to work for collective sales success and earn bonuses from the sales done by their team.
Social Work
The Avon Foundation for women
Avon founded 'the Avon foundation for women' to help women their economic opportunity and self-employment by offering scholarships and also support in educational & occupational training.
Avon Breast Cancer Crusade
The Avon Breast Cancer Crusade was established in 1992 and till 2009, it has donated more than $640 million in over 50 countries to help them in conducting breast cancer research and advance treatment. It supports cancer awareness and education programs, screening and diagnosis, availability to treatment, other support services and scientific research.
Other popular programs operated by Avon are for disaster relief, Program against Domestic Violence and hello green tomorrow to improve the environmental condition of America.
Maybelline is America's largest makeup brand, owned by L'Oreal. Maybelline was founded by T.L. Williams in 1915. The first product was Maybe line Cake Mascara and Ultra lash.After hiring Lynda Carter as the company's beauty fashion coordinator, Maybelline received remarkable boost in sales and growth.
Endorsees
Popular name who has endorsed Maybelline product lines are Christy Trulington, Josie MAran, Adrina Lima, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti Nurjaliza, fasha Sandha, Sheetal Mallar and Kristin Davis.
The current models associated are Turlington, Julia Stegner, Jessica White, Erin Wasson, Kemp Muhl and Emily DiDonato.
Product Line
The Product line of Maybelline includes products for Face, Eyes, Lips, nails, Brushes and other accessories. The product range is very wide and Maybelline has its outlet in many other countries across the world.
Headquarter of Mary Kay Inc. is situated in Addison, Texas, United States. The brand mainly deals in cosmetics, fragrance and toiletries and has marketed in more than 35 countries across the world. Mary kary was founded by Mary Kay Ash in 1963.
The company has expanded its manufacturing and distribution services in many countries. Mary Kay opened a plant in Hangzhou for manufacturing and packaging in 1995.
Mary Kay Product Line
There are approximately 200 products available in the United States market from the company. The brand created some products for the particular country such as Mary Kay Whitener, Mary Kay Limited Edition, etc.
Animal Testing issues
Mary Kay stopped animal testing for its product in 1989. Again in 1996, Mary Kay stopped giving fur coats to its sales force as incentive awards. There have been a series of embarrassing cartoons published by animal right group to stop the animal testing and such practices.
Mary Kay Charitable Foundation
Mary Kay Ash Charitable Foundation was founded in 1996. The Foundation is working in two main areas-
• Help women suffering from breast, uterine, cervical and ovarian cancers with the support of top medical scientists.
• End domestic violence by providing grants to women’s shelter and other community outreach program.
Clinique is owned by Estee Lauder Corporation and manufacturer of skincare, toiletries and fragrances.
Background
An American magazine Vogue published an article titled "Can Great Skin be Created" in 1967 which was written by a beauty editor Carol Philips with Dr. Norman Orentreich. The article was based on the importance of skin care routine. Estee recruited both editors to help in building brand for skin care product in 1968.
Allergy tested
Clinique test its products by applying it to 600 people 12 times to avoid allergic reaction. It products are famous for a standard of zero allergic reactions.
Skin Care process
The team of Clinique skincare is to determine the skin type prescribe 3 products. Every customer is recommended to use the product twice in a day. The main motive behind the process is maintaining the hygiene and cleanliness.
The steps are as follows-
Step 1
Wash the face with soap which is available in bar and liquid form.
Step 2
The second step is an astringent with ingredients to clean the skin with clarifying lotion which is available in different strength, size and formulations. For men, there is different lotion , called scruffing Lotion is recommended.
Step 3
In step 3, the skin is moisturized with the moisturizing lotion.
Clinique Fragrance
The original fragrance of Clinique is Aromatics Elixir which was created in 1975. The fragrance was categorized as a chypre-floral fragrance. Happy is the best selling fragrance for women which were launched in 1997.
Clinique medical venture
Clinique joined Allergan in 2008 that is the manufacturer of Botox and launched a new line by the name of Clinique medical. The set of 5 products is designed for pre- and post- operation skin care and mainly targets problem such as redness, tightness, burning, irritation, and discoloration. The medical line includes probiotic cleaner, skin conditioner recovery treatment for redness and discoloration, a treatment cream for wrinkle and a moisturizer with SPF 38.
Estee Lauder is a US based manufacturer and marketer of skin care product, cosmetic, perfume and hair care products. The head quarter of the company is located in Midtown Manhattan, New York city.
Background
The company founded in 1946 by Joseph Lauder and Estee Launder in New York city. The Estee Lauder Company started with four products Super-rich All Purpose Crème, crème Pack, cleansing oil and skin lotion. Over the next fifteen years , the company expanded its range.
In 1964, Estee Lauder established Aramis Inc. to produced fragrances and grooming product for men. The Estee Lauder became the first women's cosmetic company which introduced a separate line for men also, called "Skin Supplies For men".
Achievements
Estee Lauder was named as one of the ten outstanding business women in U.S. by business and financial editors in 1967. In 1968, the company rewarded a spirit of achievement ward from Albert Einstein College of Medicine at Yeshiva University.
Endorsees
The spokespersons associated with Estee Launder are Karen Grahm, Bruce Boxleitner, Shaun Casey, Willow Bay, Paulina Porizkova, Elizabeth Hurley, Carolyn Murphy, Anja Rubik, and actress Gwyneth Paltrow and recently, Liu Wen and Constance Jablonski has joined the brand.
Brands
There are total 27 brands lies under the umbrella of Estee Laudern, namely, American Beauty, Aramis, Aveda, Bobbi Brown, Bumble and Bumble, Clinique, Daisy Fuentes, Darphin, Donald Trump, Donna Karan, Estee Lauder, Flirt!, Good Skin, Grassroots, Jo Malone, Kate Spade, Kiton, Lab Series, La Mer, MAC Cosmetics, Michael Kors, Missoni, Ojon, Origins, Prescriptives, Sean john, Smashbox, Stila, Tommy Hilifiger and Tom Ford Beauty.
MAC- Make-up Art Cosmetics is a US based manufacturer of cosmetics.
History
The company was established in 1984 by Frank Toskan and Frank Angelo in Toronto, Canada. In 1991, the first U.S. MAC was opened in Greenwich Village, New York.
Initially, the company was focused on the manufacturing the cosmetic products for professional make-up artists only, but now its available for the consumers across the world.
Estee Lauder Companies acquired MAC in 1998 completely.
Product line
Warner Bros. consumer products announced that DC Comics’s iconoc heroine Woner Woman will piled up with MAC cosmetics to manufacture a Wonder Woman makeup collection in Jan 28,2011. The products will be available in MAC stores by the spring of 2011. The product will include blush, eye shadow, eyeliner, lip gloss, lipstick, mascara, mineral powder and nail polish.
Social work
There are five social initiative programs operated by MAC and the details are as follows-
• MAC Cruelty- free Beauty- it work for prohibiting animal testing and the ingredient suppliers.
• Back to MAC recycling- Exchanging lipstick, lip-gloss or eye shadow with empty MAC containers for free.
• MAC Kids Helping Kids- founded in 1994, where kids suffered with HIV/ AIDS create greeting cards and 100% of selling price will go to the participating associations.
• The MAC AIDS Fund-the foundation supports people living with AIDS.
• The MAC pro programs
Neutrogena is an American brand of cosmetic. The cosmetic product includes Hair care products, color cosmetics and other skin care products. Neutrogena was started by Emanuel Stolaroff during 1930 with the name-Natone. Today, the company became the part of Johnson & Johnson , a United States based company. The products of Neutrogena are available throughout the world.
Neutrogena Corporation is a member of the Johnson & Johnson Company.Its headquarter is located in Los Angeles, California. The brand is a Dermatologist- recommended skin care brand and offer world's most demanded beauty and skin care product. The company markets its product in more than 70 countries.
Neutrogena has established skin expert center across the world to examine the skin of the customer and advise the product accordingly.
Product Line
The product line of Neutrogena is wide and contains products, which are belonging to different categories. The prominent categories are cleansers, Acne, moisturizers, Anti-aging, Body & Bath, Cosmetic, Sun, Hair. The brand has launched a separate product line for men also.
Four product lines of men include Neutrogena Men, Razor Defense, Sensitive Skin and Skin cleansing. Men cleansers, facial moisturizers and shaving comes in the form of gel cleansers, facial scrubs, Save gel, shave cream, post shave and SPF Moisturizers.
